Those of us even remotely familiar with cybersecurity strategies understand that it’s not about making sure you are never breached but rather knowing how to detect and respond in the best way possible. When a breach or cyber incident occurs – an organization can face serious ramifications for failing to be transparent about what happened. In November 2016, Uber found out that hackers downloaded the personal information of 57 million riders and drivers. In an attempt to avoid brand damage Uber paid the hackers $100,000 to keep it secret. In 2017, Uber’s hush money payment was discovered during an investigation from a completely separate issue, the breach than went public and the company recently settled with all 50 states and Washington, D.C. for a $148 million. For years it has been crucial to be breach ready, especially now with the upcoming Pipeda changes taking effect on November 1st. In this day and age there is a right and wrong way to respond to a breach and the wrong way is very expensive!