Leaders within organizations need to help their employees understand why being aware is so important. And the best way to do this is by making your message specific to your audience. When encouraging employees to follow best cybersecurity practices, don’t tell them it will help keep the company secure; rather, tell them how good cybersecurity hygiene will help protect them and their families. I find that a person’s willingness to learn about any topic will greatly increase if they understand how the lesson will benefit them personally.